tištěná kniha
Trends in Sports Marketing

Trends in Sports Marketing

Čáslavová, Eva et al.

témata: sport a tělovýchova, sport a tělovýchova – sociologie sportu

brožovaná, 154 str., 1. vydání
vydáno: září 2025
ISBN: 978-80-246-5996-1
doporučená cena: 290 Kč

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Anotace

The book Trends in Sports Marketing explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape.