Acta Universitatis Carolinae Iuridica (AUCI) is the main journal of the Faculty of Law of Charles University. It has been published since 1954 and is one of the traditional law journals with a theoretical focus.
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AUC IURIDICA, Vol 70 No 4 (2024), 131–147
Peníze, nebo (soukromý) život! Ochrana osobních údajů v obchodním modelu pay or okay
[Your Money or Your (Private) Life! Personal Data Protection in the Pay or Okay Business Model]
Kristýna Bónová
DOI: https://doi.org/10.14712/23366478.2024.164
published online: 28. 11. 2024
abstract
This article discusses the controversial pay or okay business model and examines its legal prerequisites and implications when used on online platforms within the European legislative environment. The analysis begins with a review of a decision by the Court of Justice of the European Union, which deemed this model legal, followed by exploration of its theoretical and practical problematic aspects. Criticism of the model primarily focuses on freely given consent and the pricing of the “pay” option. Consequently, the European Data Protection Board and certain national authorities have formulated positions and outlined criteria to consider when contemplating the implementation of the pay or okay business model.
keywords: personal data; right to privacy; pay or okay; cookies; targeted advertising
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Peníze, nebo (soukromý) život! Ochrana osobních údajů v obchodním modelu pay or okay is licensed under a Creative Commons Attribution 4.0 International License.
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ISSN: 0323-0619
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