AUC Philologica (Acta Universitatis Carolinae Philologica) is an academic journal published by Charles University. It publishes scholarly articles in a large number of disciplines (English, German, Greek and Latin, Oriental, Romance and Slavonic studies, as well as in phonetics and translation studies), both on linguistic and on literary and cultural topics. Apart from articles it publishes reviews of new academic books or special issues of academic journals.
The journal is indexed in CEEOL, DOAJ, EBSCO, and ERIH PLUS.
AUC PHILOLOGICA, Vol 2025 No 1 (2025), 71–86
Entwicklung einer sprachenpolitischen Maßnahme in einem multinationalen Unternehmen in der Tschechischen Republik
[Formulation of a Language Policy Measure in a Multinational Company in the Czech Republic]
Lucie Černá
DOI: https://doi.org/10.14712/24646830.2025.4
published online: 11. 07. 2025
abstract
The article presents partial results of a study on market-oriented multilingualism and its strategic management in the workplace of a multinational company in the Czech Republic. The study incorporates the language management theory and the ethnography of communication. The data were primarily based on participant observations and a complete integration into the field of study. The presented example illustrates how language policy measures are being created, by whom, under what circumstances, and which methods influence the decision-making process.
keywords: language management theory; multinational companies; language policy; ethnography of communication; participant observations
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Entwicklung einer sprachenpolitischen Maßnahme in einem multinationalen Unternehmen in der Tschechischen Republik is licensed under a Creative Commons Attribution 4.0 International License.
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ISSN: 0567-8269
E-ISSN: 2464-6830
