media and communications(51)

Strategická komunikace

The book is the first original publication on strategic communication on the Czech market. It presents strategic communication as an emer...

Sports Communication on Social Media and Audience Reactions

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes ...

Dějiny masových médií v číslech

The book offers an insight into the historical development of mass media – press, film, and radio in the Czech lands until the end of the...

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