AUC Philosophica et Historica (Acta Universitatis Carolinae Philosophica et Historica) is a multidisciplinary academic journal focused on the humanities with more than 50 years of tradition.
The journal is indexed in CEEOL, DOAJ, and EBSCO.
AUC PHILOSOPHICA ET HISTORICA, Vol 2011 No 2 (2011), 107–127
Moderátorský televizní projev a jeho percepce mladým publikem
Tatiana Iskanderova
DOI: https://doi.org/10.14712/24647055.2014.41
published online: 18. 05. 2015
abstract
The main issue of the study is the perception of TV moderators’ image by young audience. By means of qualitative content analysis of popular Czech and Kyrgyz TV moderators and questionnaire survey in the Czech Republic and Kyrgyzstan, the author demonstrates how the perception of the TV moderator image can be influenced by gender and cultural background of audience. Moreover, it was established that besides the visual aspects of TV presentation personal characteristics play a significant role in the process of formation of young audience opinion about the talk show moderator. In addition, a relationship between the evaluation of communication strategies and popularity of moderators was found together with the fact that Czech respondents are in their evaluation more distinctive than the Kyrgyz ones.
periodicity: 2 x per year
ISSN: 0567-8293
E-ISSN: 2464-7055
