AUC Geographica (Acta Universitatis Carolinae Geographica) is a scholarly academic journal continuously published since 1966 that publishes research in the broadly defined field of geography: physical geography, geo-ecology, regional, social, political and economic geography, regional development, cartography, geoinformatics, demography and geo-demography.
AUC Geographica also publishes articles that contribute to advances in geographic theory and methodology and address the questions of regional, socio-economic and population policy-making in Czechia.
Periodical twice yearly.
Release dates: June 30, December 31
All articles are licenced under Creative Commons Attribution 4.0 International licence (CC BY 4.0), have DOI and are indexed in CrossRef database.
AUC Geographica is covered by the following services: EBSCO, GeoBibline, SCOPUS, Ulrichsweb and Directory of Open Access Journals (DOAJ).
The journal has been covered in the SCOPUS database since 1975 – today
The journal has been selected for coverage in Clarivate Analytics products and services. Beginning with V. 52 (1) 2017, this publication will be indexed and abstracted in Emerging Sources Citation Index.
The journal has been indexed by the Polish Ministry of Science and Higher Education (MSHE) on the list of scientific journals recommended for authors to publish their articles. ICI World of Journals; Acta Universitatis Carolinae, Geographica.
Scopus Journal Metric
The journal is archived in Portico.
AUC GEOGRAPHICA, 129–145
Distribution strategies of new and renewed regional industrial breweries in the context of Czech identity and the traditional beer market
David Hána, Kryštof Materna, Jiří Hasman
published online: 03. 11. 2022
The geography of the brewing industry is currently undergoing substantial shifts. While most attention has been paid to the boom of microbreweries, newly established regional breweries have been neglected and little is known about how they are gaining a position among consumers in stable and saturated markets. The aim of this article is to investigate what strategies new breweries use to establish distribution regions and which factors are at play based on the consumers’ economic and socio-cultural preferences, all within the contextual influence of market development and territorial identity. The research is based on the mapping of distribution regions of seven new Czech breweries and interviews with their representatives. The breweries first opt for a contagion strategy focusing on local customers to provide a basis for further expansion. The hierarchy strategy with a preference for wealthier customers in distant cities subsequently prevails. The choice and success of the chosen strategy depend on the interaction between regional market development and consumers’ territorial identity. In Czechia, local breweries, especially those that have restored and maintained historic brewery buildings, are attracting consumers from cities, while consumers from the countryside prefer nationally known beer from big industrial breweries.
keywords: distribution regions; distribution strategy; neolocalism; regional breweries; territorial identity
1. Aquilani, B., Laureti, T., Poponi, S., Secondi, L. (2015): Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences. Food Quality and Preference 41, 214-224. CrossRef
2. Atallah, S. S., Bazzani, C., Ha, K. A., Nayga, R. M. (2021): Does the origin of inputs and processing matter? Evidence from consumers' valuation for craft beer. Food Quality and Preference 89, 1-10. CrossRef
3. Barnett, C., Cloke, P., Clarke, N., Malpass, A. (2005): Consuming ethics: Articulating the subjects and spaces of ethical consumption. Antipode 37(1), 23-45. CrossRef
4. Beerborec (2021): Pivovary, http://www.beerborec.cz/ (3 July 2021).
5. Bennison, D., Clarke, I., Pal, J. (1995): Locational decision making in retailing: an exploratory Framework for analysis. The International Review of Retail, Distribution and Consumer Research 5(1), 1-20. CrossRef
6. Bowen, S. (2010): Embedding local places in global spaces: Geographical indications as a territorial development strategy. Rural Sociology 75(2), 209-243. CrossRef
7. Bowen, S. (2011): The importance of place: Re-territorialising embeddedness. Sociologia Ruralis 51(4), 325-348. CrossRef
8. Chen, C. W., Shieh, S. (2016): Does Exclusive Dealing Matter? Evidence from Distribution Contract Changes in The U.S. Beer Industry. Journal of Industrial Economics 64(3), 411-435. CrossRef
9. Courtney, P., Lépicier, D., Schmitt, B. (2008): Spatial Patterns of Production Linkages in the Context of Europe's Small Towns: How Are Rural Firms Linked to the Local Economy? Regional studies 42(3), 355-374. CrossRef
10. Dicken, P. (2015): Global Shift. Mapping the Changing Contours of the World Economy (7th ed.). SAGE Publications, London.
11. Flack, W. (1997): American Microbreweries and Neolocalism, Ale-ing for a Sense of Place. Journal of Cultural Geography 16(2), 37-53. CrossRef
12. Hána, D., Materna, K., Hasman, J. (2020): Winners and losers of global beer market: European competition in the view of product life-cycle. Cambridge Journal of Economics, 44(6), 1245-1270. CrossRef
13. Hart, J. (2018): Drink Beer for Science: An Experiment on Consumer Preferences for Local Craft Beer. Journal of Wine Economics 13(4), 429-441. CrossRef
14. Harvey, D. (2010): The Enigma of Capital and the Crises of Capitalism. Oxford University Press, New York.
15. Hasman, J., Hána, D., Materna, K. (2016): Geografie pivovarnictví: vývoj prostorového rozdělení českého pivního trhu po roce 1989. Geografie 121(3), 437-462. CrossRef
16. Hasman, J., Hána, D., Materna, K. (2021): Regional brands produced out of the region: analysis of beer brands from recently closed breweries in Europe. Moravian Geographical Reports 29(3), 168-183. CrossRef
17. Hoalst-Pullen, N., Patterson, M., Mattord, R., Vest, M. (2014): Sustainability trends in the regional craft beer industry. In: Patterson, M., Hoalst-Pullen, N. (Eds.): The Geography of Beer: Regions, Environment and Societies. Springer, Dordrecht, 109-118. CrossRef
18. Holt, D. B., Quelch, J. A., Taylor, E. L. (2004): How global brands compete. Harvard Business Review 82, 68-75.
19. Holtkamp, C., Shelton, T., Daly, G., Hiner, C. C., Hagelman, R. R. III. (2016): Assessing neolocalism in microbreweries. Papers in Applied Geography 2(1), 66-78. CrossRef
20. Kopp, P. A. (2014): The Global Hop: An Agricultural Overview of the Brewer's Gold. In: Patterson, M., Hoalst-Pullen, N. (Eds.): The Geography of Beer: Regions, Environment and Societies. Springer, Dordrecht, 77-88. CrossRef
21. Kratochvíle, A. (2005): Pivovarství českých zemí v proměnách 20. století. Výzkumný ústav pivovarský a sladařský, Praha.
22. Kubeš, J. (2022): Geography of World Hop Production 1990-2019. Journal of the American Society of Brewing Chemists 80(1), 84-91. CrossRef
23. Kuehn, K. M., Parker, S. (2021): One of the blokes: Brewsters, branding and gender (in)visibility in New Zealand's craft beer industry. Journal of Consumer Culture 21(3), 519 -538. CrossRef
24. Likovský, Z. (2005): České pivovary 1869-1900. Výzkumný ústav pivovarský a sladařský, Praha.
25. Likovský, Z. (2008): Pivovary českých zemí 1948-1989. Výzkumný ústav pivovarský a sladařský, Praha.
26. Maier, P., Klein, O., Schumacher, K. P. (2020): Ecological benefits through alternative food networks? Prospects of regional barley-malt-beer value chains in Bavaria, Germany. Journal of Cleaner Production. CrossRef
27. Mason, C. M., McNally, K. N. (1997): Market Change, Distribution, and New Firm Formation and Growth: The Case of Real-Ale Breweries in the United Kingdom. Environment and Planning A: Economy and Space 29(3), 405-417. CrossRef
28. Materna, K., Bernhäuserová, V., Hasman, J., Hána, D. (2021): How the microbreweries flooded Europe? Mapping of a new phenomenon in the beer industry. Journal of Maps. CrossRef
29. Materna, K., Hasman, J., Hána, D. (2019): Acquisition of industrial enterprises and the role of regional identity: the case of beer industry in Central Europe. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography 73(4), 197-214. CrossRef
30. Maye, D. (2011): Real ale microbrewing and relations of trust - a commodity chain perspective. Tijdschrift voor Economische en Sociale Geografie 103(4), 473-486. CrossRef
31. Meyerding, S. G. H., Bauchrowitz, A., Lehberger, M. (2019): Consumer preferences for beer attributes in Germany: A conjoint and latent class approach. Journal of Retailing and Consumer Services 47, 229-240. CrossRef
32. Mittag, R. (2014): Geographic Appellations of Beer. In Patterson, M., Hoalst-Pullen, N. (Eds.): The Geography of Beer: Regions, Environment and Societies. Springer, Dordrecht, 67-74. CrossRef
33. Naylor, S. (2000): Spacing the Can: Empire, Modernity, and the Globalisation of Food. Environment and Planning A: Economy and Space 32(9), 1625-1639. CrossRef
34. Ozsomer, A. (2012): The interplay between global and local brands: A closer look at perceived brand globalness and local iconness. Journal of International Marketing 20(2), 72-95. CrossRef
35. Pachura, P. (2020): The role of space in the business models of microbreweries. Applied Geography 125. CrossRef
36. Pivídky.cz (2021): Seznam pivovarů, https://pividky.cz/seznam-pivovaru (3 July 2021).
37. Pulec, J. (2016): Integration of the Czech brewing industry into global production networks. AUC Geographica 51(1), 47-59. CrossRef
38. Reid, N., Gatrell, J. (2015): Brewing growth: Regional craft breweries and emerging economic development opportunities. Economic Development Journal 14(4), 4-12.
39. Reid, N., Gatrell, J. (2017): Craft Breweries and Economic Development: Local Geographies of Beer. Polymath: An Interdisciplinary Arts and Sciences Journal 7(2), 90-110.
40. RIBM (2019): Pivovarský kalendář 2020. Výzkumný ústav pivovarský a sladařský, Praha.
41. Schnell, S. M. (2013): Deliberate identities: becoming local in America in a global age. Journal of Cultural Geography 30(1), 55-89. CrossRef
42. Schnell, S. M., Reese, J. F. (2003): Microbreweries as tools of local identity. Journal of Cultural Geography 21(1), 45-69. CrossRef
43. Siemieniako, D., Kubacki, K., Glinska, E., Krot, K. (2011): National and regional ethnocentrism: a case study of beer consumers in Poland. British Food Journal 113(2-3), 404-418. CrossRef
44. Sustersic, J., Sustersic, S. (2013): Do Consumer Tastes Evolve with Competition? The Case of the Slovenian Beer Market. Kyklos 66(2), 306-316. CrossRef
45. Taylor, S., Jr., DiPietro, R. B. (2020): Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands. Cornell Hospitality Quarterly 61(2), 183-198. CrossRef
46. Thurnell-Read, T. (2018): The embourgeoisement of beer: Changing practices of 'Real Ale' consumption. Journal of Consumer Culture 18(4), 539-557. CrossRef
47. Vernon, R. (1966): International investment and international trade in the product cycle. The Quarterly Journal of Economics 80(2), 190-207. CrossRef
48. Winter, M. (2003): Embeddedness, the new food economy and defensive localism. Journal of Rural Studies 19(1), 23-32. CrossRef
49. Williams, S. (2009): Tourism geography: a new synthesis. Routledge, London. CrossRef
50. Wojtyra, B. (2020): How and why did craft breweries 'revolutionise' the beer market? The case of Poland. Moravian Geographical Reports 28(2), 81-97. CrossRef
51. Wojtyra, B., Kossowski, T. M., Březinová, M., Savov, R., Lančarič, D. (2020): Geography of craft breweries in Central Europe: Location factors and the spatial dependence effect. Applied Geography 124. CrossRef
52. Yool, S., Comrie, A. (2014): A Taste of Place: Environmental Geographies of the Classic Beer Styles. In: Patterson, M., Hoalst-Pullen, N. (Eds.): The Geography of Beer: Regions, Environment and Societies. Springer, Dordrecht, 99-108. CrossRef
Distribution strategies of new and renewed regional industrial breweries in the context of Czech identity and the traditional beer market is licensed under a Creative Commons Attribution 4.0 International License.
210 x 297 mm
periodicity: 2 x per year
print price: 200 czk