Jazyk v proměnách komunikačních médií

This book presents a comprehensive and up-to-date introduction to media communication studies and text analysis. Emphasizing the interdisciplinary context, the thematic chapters introduce broad problems of the communication media, stressing practical use of the language and interpreting various strategies that we encounter in the world of contemporary communication. Linguistic terms such as meaning, representation, information, reception, speech acts, style, tropes and figures of speech, appear in popularizing, yet concise probes into everyday speech practice as well as contemporary theoretical and methodological concepts, represented by important schools of thought and personalities (post-structuralism, discourse theory, hermeneutics, critique of ideology, Jacques Derrida, Antonio Gramsci, Stuart Hall and others). The book is intended for students of media studies, philological and sociological fields as well as to anybody interested in the topic.