Strategická komunikace

The book is the first original publication on strategic communication on the Czech market. It presents strategic communication as an emerging field at the intersection of various social science and humanities disciplines: communication and media studies, behavioural economics and psychology, political science and security studies, information technology, and others. The author clearly presents the basic procedures, methods, tools, and tactics used in strategic communication. She takes into account the ever-changing and evolving environment of digital communication and digital technologies. Last but not least, she discusses important ethical dilemmas that are an inevitable part of strategic communication practice.
The book is intended for students of communication and social sciences as well as professionals.