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Marketingová komunikace a public relations

Marketingová komunikace a public relations

Výklad pojmů a teorie oboru

[Communication in marketing and public relations]

Halada, Jan

subjects: media and communications

paperback, 120 pp., 2. edition
published: may 2023
ISBN: 978-80-246-5578-9
recommended price: 220 czk



This dictionary, compiled by scholars from the Faculty of Social Sciences, Charles University in Prague, is a counterpart to the successful Practical Encyclopedia of Journalism, which has been published in several editions. Containing more than 250 head words, facilitating basic orientation in the field’s key concepts, this dictionary is intended for students as well as anyone who uses marketing terminology at work.